B-to-C Events

Chevrolet Hoists Impala into Penthouse for Press Event

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Automotive journalists travel frequently, moving from one vehicle launch event to the next. So to give a memorable experience to writers attending its mid-March media drive program for the launch of the…

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From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

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