Author archive for Rachel Boucher

March 28, 2013

Macallan Gives Select Consumers ‘Live Practice’

The Macallan single malt scotch whisky brand is using a series of influencer events called Raise the Macallan to survey and then recruit a select group of consumers who will then be invited to a second, more exclusive series of tasting events called The Finest Cut. The two-part program is designed to help the brand...

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March 21, 2013

Spring Break 2013: Panama City Beach

EM fled the winter chill and hit the beaches for Spring Break in South Padre Island, Texas and Panama City Beach, Florida. And we even managed to avoid breaking a hip. Check out the action in Panama City Beach below.

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March 14, 2013

High-Tech Vending Machine Dispenses Hot Wheels

At this year’s Canadian International Auto Show, Chevrolet Canada featured in its exhibit a special Hot Wheels-inspired blue Camaro that hit the market early this year for a limited time. It was a particularly significant event for car lovers and Hot Wheels enthusiasts because one of the very first Hot Wheels toy cars ever produced...

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