Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Buzz Duck Tape
    B-to-C Events

    Festival Inspires Duck Tape Mobile Tour

    Coming off the success of a six-month, 11,000-mile tour that began in July 2012, Duck Tape will once again hit the road, relaunching the Duck Tape Rolls Across America tour this month. The tour, which packages the creative product interactions that happen at the yearly Avon Heritage Duct Tape Festival in Avon, OH, home of the Duck Tape brand, features an interactive bus loaded with activities designed to inspire and educate consumers about the fun and practical uses of the tape.

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    CES 2013: United Healthcare

    United Healthcare and partner Optum create a “wellness park,” complete with landscaping and footpath.

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    CES 2013: Panasonic

    Panasonic divides its gigantic footprint into product areas surrounding a presentation stage.

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    CES 2013: Hisense

    TV and home electronics and appliances manufacturer Hisense sure made a statement in the space that for many years housed Microsoft’s booth.

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    CES 2013: Canon

    Canon’s generous footprint included a live performance stage and observation deck.