Author archive for Kenneth Briodagh

November 3, 2014

Sponsorship: What’s New in the Sports Landscape

To get a better sense of what’s shaking in the sports sponsorship landscape, Event Marketer visited the one-day AVIDsummit on Oct. 23 at the Harvard Club in New York City, a venue so hallowed, even the mahogany on the walls was impressed with itself. The plan for the new event from creator SponsorHub was to...

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October 22, 2014

Peptocoptor Saves the Day for Six Flags Guests

Six Flags amusement parks host Halloween Fright Fest events every year at select parks, but this year, attendees at four of the parks will find relief for their queasy stomachs thanks to Pepto-Bismol’s Peptocoptor, a miniature cargo drone that drops product samples on needy consumers. The signature pink chopper began dropping samples at its first...

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October 8, 2014

Connecting with the Burgeoning Fantasy Trend

Event Marketer went back in time this summer to dig into the world of Renaissance Faires. Why, you ask? Because the consumers who go to these faires (of which there are more than 56 that run for at least two weeks every year in the U.S., according to Wikipedia), are the kind of dedicated fans...

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October 6, 2014

Transforming a Car Fan into a Brand Fanatic

It was grey, and a bit wet that morning, but I wasn’t too concerned. A little water shouldn’t get in the way of what would probably be a day of good fun, but nothing too crazy, I thought. I was deep into rural Connecticut, at Lime Rock Park, a historic mile-and-a-half race track where Paul...

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October 2, 2014

Time Warner Sets A Wi-Fi Record at US Open

It is year two of Time Warner’s multi-year sponsorship of the US Open tennis tournament in New York City, and in addition to creating a Time Warner Cable Studios virtual broadcast center, the brand was also the official wi-fi service provider for the Open and offered unlimited free wi-fi throughout the tournament. From Aug. 25...

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