Kenneth Briodagh

There are untapped ROI opportunities lurking between the lines. Three ways to unleash the hidden potential of your sponsorship agreements

WHEN THE ECONOMY WENT ALL KUROSAWA on the world some brand marketers took a hard look at their bottom lines and hastily bailed on their old legacy sponsorships in favor of more provable investments. What they may not have known is that now more than ever there are ways to leverage a property’s assets to secure the kind of metrics that prove how lucrative a smart sponsorship can be.

After a six-year hiatus LEGO is back

How three brands used simple social media tools to tackle big-time marketing objectives