Author archive for Kenneth Briodagh

January 28, 2010

Untapped ROI Opportunities Lurk Nearby

There are untapped ROI opportunities lurking between the lines. Three ways to unleash the hidden potential of your sponsorship agreements WHEN THE ECONOMY WENT ALL KUROSAWA on the world some brand marketers took a hard look at their bottom lines and hastily bailed on their old legacy sponsorships in favor of more provable investments. What...

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