Author archive for Kenneth Briodagh
Social Media Top Tip: Social Currency
In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. The definition of “social currency” has taken an interesting turn lately as brands have started to roll out campaigns that invite consumers to “pay”...
Esquire Network Offers Shaves At Outside Lands
Esquire Network activated its first-ever music festival sponsorship at this summer’s Outside Lands festival in San Francisco, which ran August 8 to 10. The “Sip & Shave” activation, as it was called, was designed to bring a bit of the brand’s exclusive, premium feel into the festival atmosphere while providing a moment of luxury for...
Brugal Rum Sets Out to Redefine its Reputation
To change perceptions about its brand and create some space between its products and the rum category’s less sophisticated competitors, Brugal Extra Dry Rum in May hit Boston, New York and Chicago with a series of upscale Rum Redefined events. The tasting events served as a jumping off point for regional events the brand has...
The ‘Yelp Of Cannabis’ Brings Tacos To Seattle
Recreational cannabis is legal in Colorado and Washington state, now, and the trend seems to be one of expansion. As the entrepreneurial space takes note, so do event marketers. One brand new to the space is Leafly.com, a peer review site for dispensaries and cannabis varieties. It’s sort of like a cross between Yelp and...