Author archive for Kenneth Briodagh
Local Perspective: Why Brands Love the DC BBQ Battle
Washington D.C. played host to its annual DC BBQ Battle on June 21 and 22 and Pennsylvania Avenue has never smelled so sweet. Several brands took part, including Enterprise CarShare, Chevrolet’s local dealers, the NBA Nation Tour and GEICO insurance. Over the course of the two-day event, more than 80,000 consumers stopped by to gorge...
Troubled Waters? How To Keep Your Big Sponsorship Program Afloat
Rio 2016 seems to be in trouble. For that matter, World Cup, in Brazil this year, is making FIFA apoplectic if the reports are to be believed. Missed deadlines, questionable working conditions (eight people are dead due to construction accidents already) and mounting budgetary overages are the only stories on the wire these days. In...
Miller Lite ‘Taps the Future’ With Competition
MillerCoors is celebrating its Miller Lite brand as the first-ever light beer. As part of that celebration, the brand has invited entrepreneurial teams from all over the country to pitch their businesses to expert entrepreneurs in order to win $200,000 in its second Miller Lite Tap the Future competition. Phase one began in February, with...
GALLERY: Miller Lite Taps the Future
MillerCoors is celebrating its Miller Lite brand as the first-ever light beer. As part of that celebration, the brand has invited entrepreneurial teams from all over the country to pitch their businesses to expert entrepreneurs in order to win $200,000 in its second Miller Lite Tap the Future competition. EM was on the scene for...