Kenneth Briodagh, Author at Event Marketer - Page 8 of 65

Kenneth Briodagh – Page 8 – Event Marketer

Author archive for Kenneth Briodagh

June 23, 2014

Social Media Top Tip: Snapchat Strategies

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and for more. The current titleholder for most controversial social media platform is Snapchat. You’ve heard the stories. You’ve seen the alarmist news...

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June 16, 2014

Fiskars Puts its Tools to the Test on Tour

Fiskars, which produces high-end home, garden and office tools, wrapped its Discover the Difference tour in Avon, Ohio on June 15. The tour began in March in Texas and made more than 50 stops at retailers and garden events in 19 cities, putting the brand’s trademarked orange-handled scissors and garden tools into the hands of...

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June 9, 2014

Survey: Mobile Adoption Still Weak Among Event Planners

Mobile app developer QuickMobile and the IMEX Group, which runs meeting and incentive travel exhibitions IMEX in Frankfurt and IMEX America, recently published a global research study designed to identify trends in mobile app adoption and use in the trade show and meeting industries, as reported by meeting planners. The research proper was conducted by...

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June 3, 2014

GEICO and its Trio of Mascots Hit the Road

Insurance brand GEICO rolled out its branded tour bus on May 22 at Charlotte, North Carolina’s Speed Street, which is just the first stop on a tour that will visit markets all along the East Coast through October. The outside of the bus features images of the brand’s three mascots: the Gecko, Maxwell the Pig...

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May 20, 2014

EventTech 411: Budget-Friendly Lead Management

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s...

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