Author archive for Kenneth Briodagh
Five Tips For Activating in the Cannabis Space
With recreational cannabis legalized in Washington and Colorado, and many more likely to follow, the cannabis scene is starting to look a lot like the gold rush days of the post-Prohibition era. But how should brands proceed when a heavily regulated and potentially volatile product is at the center of the consumer experience? Rick Kiley...
Microsoft Hits The Streets At MLS All-Star Game
Microsoft has made a huge commitment to Major League Soccer in the U.S. and activates its sponsorship throughout the season. But at the MLS All-Star game on Aug. 6, the brand made a big-time push to help fans get more familiar with its Surface tablets. The tech giant plastered the streets of Portland, OR, with...
EXCLUSIVE ACCESS: Bud Light Opens Whatever, USA
One of the biggest experiential programs of the year has finally been uncorked. Anheuser-Busch InBev this afternoon took its year-long Up For Whatever campaign to a whole new level with the unveiling of Whatever, USA, Bud Light’s takeover (and makeover) of Crested Butte, CO. The beer giant earlier this summer announced the creation of Whatever,...
Field Report: New York Renaissance Faire
Hear ye, hear ye! Event Marketer, your ever-faithful town crier, has ventured back into the mists of time to bring you an inside look at a festival world that’s so under the radar it thinks radar is witchcraft.