Kenneth Briodagh, Author at Event Marketer - Page 3 of 65

Author archive for Kenneth Briodagh

January 20, 2015

Five Event Design Trends for 2015

The winners of the Event Design Awards have been announced (click here to check them out), and we thought we’d dig into all of the year’s top entries to find out which had their hands on the trends and ideas that will shape the experience design landscape in 2015. Here, five event design trends for...

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January 13, 2015

Protecting Your Sports Sponsorship Investment

It’s been a rough year for the NFL. Well, a rough few years, especially in terms of scandals. The league’s had a perception problem about head injuries for years, and although it’s been taking some steps to address those issues, the more recent news hasn’t been good either. The Washington Redskins are a joke, and...

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January 6, 2015

Bud Light Will Prove It’s Still Up For Whatever At Super Bowl XLIX

Four months after its Whatever, USA takeover of Crested Butte, CO, Anheuser-Busch’s Bud Light is rolling out another epic brand fan adventure at Super Bowl XLIX with House of Whatever. The venue will host A-list performers, including dj Steve Aoki, epic parties and constant once-in-a-lifetime activities over three days during Super Bowl week in Phoenix...

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December 18, 2014

Lavazza Invites New Yorkers to Tweet for Coffee

To generate buzz about its entry into the K-cup market, Italian coffee maker Lavazza activated a series of social media-driven events across New York City fromNov. 27 to 29 that invited consumers to tweet #LavazzaDelivery for a surprise delivery. All over Manhattan, eight branded Fiat 500s (Fiat was a partner) delivered hot beverages to busy...

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November 20, 2014

Infiniti Red Bull Racing Takes Over Austin

To kick-off of its sponsorship of the U.S. Grand Prix in Austin, Texas, Infiniti Red Bull Racing on Oct. 29 closed
down Congress Avenue from 7th Street to the State Capitol to introduce consumers to the 560-horsepower Infiniti Q50 Eau Rouge prototype. Winners of a sweepstakes were brought to the starting line on event day to get...

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