Kenneth Briodagh, Author at Event Marketer - Page 2 of 65

Author archive for Kenneth Briodagh

February 5, 2015

Canceled: When ‘The Interview’ Happens to You

“The Interview” is a comedy about a plot to kill North Korea’s leader Kim Jon-un, starring Seth Rogen and James Franco. But it almost wasn’t anything at all. When cyber terrorists threatened attacks against any cinema that showed the movie, the film distributors decided not to take the risk, and Sony Pictures did the same,...

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February 1, 2015

Event Design: Walmart Talks Social Media, Sustainability

Event Marketer spoke to several of the winners of the 2014 Event Design Awards (check out the complete list of winners here) to pick their brains for some predictions and prognostications for the year ahead. You’ll get the full roundtable in the next issue of the magazine (click here to subscribe—you don’t want to miss...

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January 28, 2015

Kenneth Cole Sets Up a Retail Pop-up Coffee Bar

Fashion brand Kenneth Cole transformed one whole side of its SoHo, Manhattan retail store into a pop-up coffee bar. Open December through the end of January, the impeccably designed black and white bar is serving up free made to order espresso and hot chocolate. Consumers linger and sip their tasty treats, but, more importantly, they...

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January 26, 2015

Our Top 10 Stories of 2014

The New Year’s biggest trends are often a variation on last year’s most shareable ideas. As the event industry gears up for another record-breaking year, we take a look back at the stories this industry was buzzing about the most. Here are the top 10 stories we published online in 2014, according to your views, clicks,...

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January 22, 2015

Social Media Top Tip: Working With YouTube Stars

According to a recent survey by Variety magazine, YouTube stars are more popular among U.S. teens than mainstream celebrities. And teens aren’t the only ones taking notice. Many brands have leveraged the growing appeal of YouTube’s biggest traffic-drivers to lend an element of internet celebrity to their events. This spring, for example, Angry Birds game...

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