Author archive for Kait Shea
Let’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026
The three-day festival is billed as the ‘ultimate’ event for Barbie fans of all ages If you thought Barbie Mania hit its peak in 2023, think again. The iconic doll indeed ignited a worldwide frenzy following Greta Gerwig’s blockbuster film, but Barbie’s influence is entering a new era with the debut of Barbie Dream Fest...
Tudum: Four Reasons Netflix’s ‘FUBAR’ Premiere Event was a Hit
What do a stunt pig, the world’s largest action figure and sustainability have in common? They were all strategic aspects of Netflix’s premiere event for season two of “FUBAR.” Indeed, on June 11 at the Tudum Theater in Los Angeles, the brand surrounded press, talent and invited guests in series-themed scenic builds and a bit...
The Brief: Floating Pigeons and Tea Breaks
This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks and Keep It Canadian Fridges.
Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’
The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest owned cultural moment in brand history.