Author archive for Kait Shea
Five Lessons from CollegeVine’s AI-powered Vineyard Summit in Chicago
In the world of higher education, AI is typically applied to learning and development initiatives, but overlooked when it comes to the day-to-day operations that keep universities running. So CollegeVine, a company that uses a network of students, data and AI agents to alter how institutions recruit and retain pupils, aimed to flip the script...
Experiential Trend of the Week: Times Square Takeovers
It’s an entertainment hub, a cultural destination, a commercial mecca, a tourist hot spot… and prime real estate for brand activations. We’re talking, of course, about Times Square, the Midtown Manhattan locale with billboards so bright it can be seen from outer space, and where companies with the right strategy (and budget) can make a...
How Band-Aid Made a Splash With a Pool-themed Pop-up at Summerfest 2025
If you’re going to promote a waterproof bandage, there’s no proving ground quite like Summerfest. It’s a sentiment that Band-Aid put to the test during the first two weekends of the Milwaukee, WI-based music festival as this year’s official bandage sponsor. As a relative newcomer to the festival scene, the brand wanted to make a...
The Brief: Hatching Mascots and Slime Boutiques
This week’s hot takes on hot topics in experiential marketing cover hatching mascots, Touch-Up Trucks and Slime Boutiques.