Author archive for Kait Shea
The Brief: Cave Raves and Bowl Heads
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads. MINUTE RICE DISHES OUT BOWL CUTS AND A HELPING OF NOSTALGIA Millennials will recall that the hairdo of our youth was unequivocally the bowl cut. From the classrooms filled...
EMS 2026: Everything You Missed on Day Two
Day two of the Experiential Marketing Summit offered up a jam-packed slate of hands-on experiences, curated off-sites and discussions focused on how fresh thinking, hyper- personalization, sustainability and measurement maintain relevance and impact in a digitally dominated world. Let’s dig in. More Coverage: • EMS 2026: Everything You Missed on Day One • Winners Unveiled:...
EMS 2026 Opens with Field Trips, Forums and the 2026 Ex Awards
The 24th annual Experiential Marketing Summit kicked off May 18 at MGM Grand Las Vegas with a theme that meets the moment: human connection in the digital age. As AI automates nearly every facet of business—and daily life—live experiences are increasingly the last line of defense for brands aiming to build real, meaningful relationships with...
Tariffs Update: Event Execs Talk Roadblocks, Best Practices and Business Impact
When sweeping U.S. tariffs took hold in the spring of 2025, the event industry grappled with the uncertainty of how long they would last, which materials and services would be impacted most, and who would ultimately foot the bill.