Author archive for Kait Shea
Ideas from NYCC 2025: Paramount’s Botany Lab, HBO’s Horror Show, Walmart’s Gaming Retreat and More
Like its counterpart San Diego Comic-Con, New York Comic Con (NYCC) offered a treasure trove of activities and activations built for pop culture superfans this year. The 19th annual event was packed with panels, cosplay competitions, workshops, talent shows and, yes, brand experiences. From multisensory booths on the show floor at the Javits Center, to...
The Brief: Celebrity Dashcams and Studio Cheez
This week’s hot takes on hot topics in experiential marketing cover Celebrity Dashcams, visual love letters and Studio Cheez.
Five Ways Webflow Reimagined its User Conference in the Service of ‘Play’
When Webflow set out to overhaul its user conference, the design-forward brand aimed to execute a dynamic, art-driven experience that mirrored the energy of this year’s event objective—to demonstrate the evolution of web design in the age of AI. So with a “play” theme to run with and a venue that served as a blank...
The Brief: Coffee Cubes and ‘Showgirl’ Shenanigans
This week’s hot takes on hot topics in experiential marketing cover coffee cubes, the Dun Dun Diner and “The Life of a Showgirl”-themed shenanigans.