Author archive for Kait Shea
How Brands Swapped the Runway for Pop-up Events During New York Fashion Week
Twice a year, the fashion elite gather in Manhattan for couture runway shows and exclusive soirees during New York Fashion Week (NYFW). But sponsors and brands are increasingly showing up with approachable experiences that help democratize the high-profile event and unchain those velvet ropes. From Sensodyne to Jinx to the Idaho Potato Commission (no, really),...
The Brief: Drive-Thru Pit Stops and Traveling Basecamps
This week’s hot takes on hot topics in experiential marketing cover Wendy's drive-thru Pit Stop Express, Kayali’s fragrant café and the traveling All Conditions Express basecamp.
Valentine’s Day Ideas: High Tea, Hidden Diamonds, Human Cranes and More
McNugget Caviar, anyone? How about a box of conversation hearts themed around the U.S.’s weakened economy? Or, perhaps you’d like to bid on a $35,000 diamond ring shaped like a can of BuzzBallz? Valentine’s Day is always an opportunity for marketers to spark brand love, and this year has yielded some particularly steal-worthy ideas. We’re...
How AT&T’s Dunk Bus Brings Gameday Action Directly to NBA Fans
Not all NBA fans can make it to a game, so AT&T is shooting its shot with a Dunk Bus mobile tour that brings the action directly to them.