Author archive for Event Marketer
Event Ops Planning Guide: Beyond the Tent
Speed. Cost. Performance. Evaluating Temporary Hard Structures vs. Fabric for Your Outdoor Events. Outdoor event design is undergoing a profound evolution as audiences expect intentional and elevated environments that deliver immersive and unique brand experiences on a new level. Download the just-released Event Ops: Beyond the Tent guide and dig into: Trends. The growing demand...
Watch: EventTrack 2026 Research Study—The Big Takeaways
EventTrack 2026, the largest and most comprehensive, multi-audience annual research report on experiential marketing, is here. Check out our overview of the most consequential data from the study with our global research partner, Sparks. (Download the report here.)
Video: Watchlist 2025 Honorees Talk Event Trends, Budgets and Best Practices
We’re celebrating the Watchlist, a collective of brand-side event marketers who are taking experiential to new heights this year. Watch our previously live LinkedIn chat (Nov. 13) with two of our honorees—Jessica Blake, senior director of strategic events at Salesforce, and Justin Tabas, senior experiential marketing manager at Bosch, where we talk strategy, budgets, trends,...
Watch The Brief, Live! November 2025 Edition: Experiential News & Ideas
The editors of Event Marketer recap their top experiential stories from November with a buttery twist—think: turkey spas, Black “Wednesday” shopping, and dips in mini kitchens.