Author archive for Event Marketer
Summer Events: Dunkin’ Donuts Brings The Beach To Three Cities
Dunkin’ Donuts is promoting its new tropical flavor smoothies with beach parties—at non-beach locations—in Boston Chicago and Jackson NJ . The events feature limbo and hula hoop contests; winners can score DD gift cards and branded beach towels and beach balls. Brand ambassadors in tropical attire are handing out samples from a branded truck. The...
Guerrilla: Ikea Spreads Furnishings Throughout NYC
Ikea stormed into New York City during the International Contemporary Furniture Fair with a street campaign that brought the chain to life. The catch? The retailer wasn’t invited to the event. Instead Ikea set up shop across the street from the Jacob K. Javits Convention Center the fair’s home with its own Ikea Everyday...
Press Events: Gillette Gets Leggy To Introduce Mariah Carey Deal
Procter & Gamble’s Gillette Venus women’s razor brand used a press event at New York City ’s Radio City Music Hall to announce that Mariah Carey would front the brand’s fourth annual Legs of a Goddess contest. The brand picked the venue because “ Radio City Music Hall ’s natural association with legs via...
Sponsorships: Lever 2000 And Tennis Make A Love Match
Unilever’s Lever 2000 brand has announced a multiyear sponsorship with the United States Tennis Association. Lever 2000 becomes a sponsor of the US Open the 10-event US Open Series and each of the series tournaments. The brand will use the deal to support its new Perfect Match co-branding effort with Unilever sibling Vaseline Intensive Care;...