Author archive for Event Marketer

January 28, 2010

Media Events: Airforce Nutrisoda Gets Salon Style For Product Intro

To support launches in 12 new markets with a twist that reflects its “health spa in a can” positioning Airforce Nutrisoda is holding press events at a high-end premium spa in each city.   The first event was held in Chicago at The B Spot Chicago a salon that specializes in eyebrows and lashes. For...

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January 28, 2010

Street Marketing: Zone Labs Uses Wallet Drop To Tout Security

Zone Labs an Internet security software manufacturer just “strategically lost” 5 000 wallets on the streets of San Francisco to raise awareness of online identity theft and promote its product as a solution.   Wallets contained collateral directing consumers to report their find at a custom web site; everyone who did was entered in a...

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January 28, 2010

Word To Your CEO: Exelon Exec Causes Flap At Tut Exhibit

Is it possible for ceos to show a little too much love for the events they sponsor? Apparently the answer is yes and the top boss of Exelon found out the hard way.   Exelon is sponsoring the seven-month run at Chicago ’s Field Museum of “Tutankhamun and the Golden Age of the Pharaohs ”...

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January 28, 2010

Mobile Marketing: All Spins Through Manhattan

Unilever’s all laundry detergent ended a two-week single-market mobile campaign aimed at driving home a key product attribute. The exteriors of the two “small & mighty Clothes Buses” were covered with 32 loads of shirts pants pjs and socks. The message: One container of all can tackle an awful lot of laundry.

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January 28, 2010

Summer Events: Dunkin’ Donuts Brings The Beach To Three Cities

Dunkin’ Donuts is promoting its new tropical flavor smoothies with beach parties—at non-beach locations—in Boston Chicago and Jackson NJ . The events feature limbo and hula hoop contests; winners can score DD gift cards and branded beach towels and beach balls. Brand ambassadors in tropical attire are handing out samples from a branded truck. The...

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