Author archive for Event Marketer
Guest Column: Five Insights on Measuring DEI in Events
There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.
March: Event Industry People, Deals, and Moves
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Acquisitions OBE Worldwide (parent of On Board Experiential) has acquired a majority stake in London-based agency Playmaker Experiential, led by managing partners Ian Hayne and James Hogben. With the deal, OBE expands...
22 Reasons to Love the 2024 Experiential Marketing Summit
The Experiential Marketing Summit turns 22 this year. To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, trade...
Mobile Marketing Partners Combine: Lime Media Group Acquires Turtle Transit
In a deal that officially creates the event industry’s largest mobile marketing partner, Lime Media announced its acquisition of award-winning mobile builder Turtle Transit. The combination of Lime—known for its speed, efficiency, quality work, and fleet of 175 mobile vehicles—and Turtle, one of the most creative custom mobile vehicle design shops of the last 20...