Event Marketer

It isn’t easy to stand out in the competitive luxury automobile market, even if you are the ultimate driving machine. It’s even more challenging to keep current owners of your luxury vehicle excited about what they already drive when there are so many other options out there.

To build buzz and drive viewership for its new show, “VEEP,” which stars Julia Louis-Dreyfus, HBO took motorcades to three big markets in full vice-presidential style. Each motorcade consisted of two police motorcycles and a black SUV with hood flags flying acting as escort to a branded, wrapped tour bus that visited The Grove shopping mall in Los Angeles, Planet Hollywood in Times Square, NYU Student Center and Bryant Park in New York City and Georgetown in Washington D.C. on April 17.

 To create buzz for its launch of the PEN E-PM1 camera leading up to the busiest shopping season of the year, Olympus gave away 1,000 $500 cameras to consumers on the street and on a JetBlue flight. The brand kicked off its two-week Pen Ready Project on Sept. 19 at its headquarters in Harrisburg, PA, followed by stunts in Los Angeles, Miami, New York, San Francisco and Toronto.

To promote vacationing in New Mexico to residents of the state, the New Mexico Tourism Department devised the Catch the Kid campaign that challenged residents to embark on a summer-long scavenger hunt throughout the state to find the legendary Billy the Kid (he was played by an actor) and vie for a shot at $10,000. According to the New Mexico Tourism Department, its residents are more likely to vacation out of state compared to residents in neighboring states.

The first public unveiling of Nintendo’s newest gaming system, Wii U, was the biggest story to come out of E3 this year, and the exhibit environment lived up to the hype.

The two-story booth’s clean white fabric exterior was kept under tight wraps until the doors opened, and was illuminated with color changing LEDs once the show was underway.