Brands Activate SXSW with an Eye Toward Customization B-to-C Events, Technology Posted on May 14, 2014 by Event Marketer Much like CES has become a trend barometer for the trade show segment, South by Southwest has become an experiential Petri… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles New England Coffee Brews up a B-to-B-to-C Sampling Tour Stories of the Year, No. 3: Event Marketers Literally Clean up Their Act Lord of the Rings Surrounded by Millennials, Brands Score Big at Bonnaroo