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Join our exclusive “Insider Tour” of Siemens’ reimagined booth at CES 2026 featuring an engagement strategy rooted in real-life customer stories.

In this special San Diego Comic-Con Edition of “The Brief, Live!,” EM’s editors talk hidden photo ops, clowns in corn fields and activation actors. New episodes drop monthly.  

In this special “San Diego Comic-Con Edition,” however, we talk hidden photo ops, clowns in corn fields and activation actors.

Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Summer vibes, sponsorship irony, ballroom inspiration, global exhibitions, and more. New episodes drop monthly. Subscribe to The Brief […]

The Experiential in Color Mentorship Program came to life at EMS 2025 with an inaugural meetup. We caught up with Karlene Palmer-Mcleod, member of the Steering Committee, to discuss connecting BIPOC event professionals with industry leaders.