Author archive for Event Marketer
Targeting: Dodge Sends College Students On Road Trip
Dodge this month sent three teams of college students on road trips each in their own Caliber hatchback wagon to generate attention for the new vehicle and raise funds for Doctors Without Borders. Teams from Boston College Northwestern University and Texas Christian University each hit three different markets en route to Miami where they...
Sampling: Ben & Jerry’s Lets Consumers Send Ice Cream To Friends
A three-city sampling effort for Ben & Jerry’s new pre-packed ice cream cones got consumers to help spread the brand buzz. Sampling teams in New York City and Chicago (both earlier this month) and San Francisco (this week) distributed 50 000 full-size cones per market. The Ben & Jerry’s twist? In addition to standard...
Branded Entertainment: Meow Mix Takes House To The Airwaves
Meow Mix has taken the concept of its 2005 pop-up store a step further and is dipping its paws into branded content with a weekly reality show airing Fridays on Animal Planet. In “The Meow Mix House ” 10 cats from shelters around the country are competing for two faux “executive jobs” at Meow...
Sponsorship: Verizon Wireless Calls On Dew Tour
With its new sponsorship of the Dew Action Sports Tour Verizon Wireless continues to add live marketing efforts to support its V Cast video and music service. As part of the two-year deal the brand will be the presenting sponsor of Dew Tour Music the concerts that take place in the events’ sponsors village. ...