Dell Promotes Tour With Giant Beach Towel
To get consumers psyched about its Summer Rocks Festival Tour Dell recently blanketed popular recreational…
Ford Shows Off Sync Technology In 28-city Tour
To create buzz for its Sync technology offered in Ford Lincoln and Mercury vehicles Ford…
Qwest Ties High Speed Service To Racing Record
To connect with Minnesota Vikings fans Qwest Communications on Sept. 21 set up the Qwest…
UPS Sponsors Driver David Ragan
UPS has signed a multiyear deal to sponsor NASCAR driver David Ragan. Ragan will race…
Unconventional Wisdom
For most cubicle dwellers it’s merely a question of Apple or PC. But for IT…
Big Screen: Your Next Meeting Could be Playing at a Theater Near You
For brands looking to stage events for consumers or employees the answer may be as…
Bumbershoot: An Underground Fave Spawns Innovation
The independent spirit spawned nearly 20 years ago by Seattle’s grunge movement still lives on…
Summer X Games Goes Family-Friendly
Now in its 14th year the once scrappy and alternative sporting event driven solely by…
Uniqlo Launches Underwear Using Human Vending Machines
Japanese clothier Uniqlo set up shop in the heart of Times Square on Nov. 18…
Starburst Wraps GummiBursts Mobile Tour
Starburst this month is concluding a national tour designed to drive trial and purchases of…