Mattel’s Color Shifters Tour Hits Canada’s Highways
To introduce Canadian kids and their parents to its new Color Shifters line of diecast…
Cooking Channel Treats Fans to Gourmet Ice Cream
Adhering to its mantra of “for food people, by food people,” the Cooking Channel is…
Lay’s Kicks Off Mobile Farm Tour
Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring…
Threadless Takes Tees Offline for Mobile Tour
Online t-shirt retailer Threadless this summer launched its first mobile tour to celebrate the company’s…
Twinlab Consumer Interactions Spike Up at AVP Matches
As part of a three-year sponsorship contract with the AVP, vitamin, mineral and bodybuilding supplement…
Mootopian Oasis Touts Benefits of Milk
The California Milk Processor Board this summer is supplementing a year-long ad campaign called Mootopia…
Mentos Freshens Up Facebook Page with Wacky Stunts
To generate content for its Facebook page and give consumers a reason to go visit…
Dove and Tabasco offer a taste of the good life
Smart women have known for years that the way to a man’s heart is through…
Oxygen Dances Through Five-City Tour
Oxygen Media on July 10 wrapped up its second Dance Your Ass Off tour in…
The Army and Air Force Score Leads
Every event marketer knows that lead qualification starts with data collection, but collecting the right…