B-to-C Events

Google Lends Chromebooks to Web-Surfing Travelers

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To drive awareness and trial of its new Chromebook, Google in July launched a lending program through experiential partnerships with Virgin America airlines and the Ace Hotel in New York City.
Chromebook…

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With the WNBA continuing to hit record viewership and attendance numbers, the league’s 30th season celebration couldn’t have come at a better time, and All-Star Weekend in Chicago continued to build on that momentum.
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