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Stories of the Year, No. 8: Absolut Makes the Planet Fashionable at Coachella

B-to-C Events
Posted on December 25, 2019 by Event Marketer
Marketers know that younger generations expect more than lip service. If you’re a green-focused brand like Absolut, which is a CO2-neutral distillery, it means you have to weave that message into your…
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