The Evolving Music Festival Landscape, with Pavan Pardasani of TAO Group
The music festival experience today expands well beyond the gates, where offsite VIP parties and…
Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’
Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts…
Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Experience at the Masters
Tickets to the Masters—the first of four major championships in men’s professional golf—are some of…
Five Takeaways from Freeman’s 2024 Exhibitor Trends Report
After a successful 2023, almost 80 percent of exhibitors plan to attend the same number…
Q&A: 10 Minutes with Erin Taylor of Oatly
Oatly, true to how we do things, is completely opposite, says Erin Taylor, the brand’s…
Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality
The NCAA’s March Madness set records this year with the women’s title game drawing more…
How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences
While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open…
Sponsors Bring ‘Living Brackets’ and ‘Dream Courts’ to the 2024 Men’s and Women’s Final Four Tournaments
There’s no better way to engage college hoops fans than to pass them the ball,…
The Brief: Denim Cafés and First Class for Dogs
This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés…
CCM Hockey House: Five Tips on Leveraging Private Homes for Experiential Activations
A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro…