Brands Set Sail For Volvo Ocean Race
The Volvo Ocean Race is all about the speed and spectacle of sailing on the…
Social Media Top Tip: Pinterest
In this monthly series, EM brings you tips and tricks from pros and experts who’ve…
Dutch Beer Brand Grolsch Bikes for Beers in Miami
To celebrate Queen’s Day, a Dutch national holiday, beer brand Grolsch in Miami partnered with…
Dance Revolution Reaps Rewards For Heineken USA
The music industry changes rapidly. And in the late 1990s, electronic dance music, or EDM,…
Torani Transforms Its Trade Outreach Program
It isn’t often that a b-to-b tour gives rise to one that connects with consumers,…
Nike’s Broadway Bowl Celebrates NFL Draft
Nike on April 27 turned New York City’s Times Square into the Broadway Bowl, a…
Ford Opens Pop-Up Dealerships in San Francisco
Ford has begun a series of pop-ups in San Francisco, where the brand currently…
ION Targets Buyers with Pop-Up Mailroom
As part of a strategy to reinforce its “ION Delivers” campaign, the network erected a…
EventTech 411: Mobile Devices And Apps
Every conversation in the event marketing industry eventually comes around to technology. You want to…
People Pampers Readers to Promote Special Issue
People promoted its “World’s Most Beautiful Woman” issue by creating The People Make Me a…