B-to-C Events

Why Top Brands Choose Alternative Sports Platforms

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When it comes to sports sponsorships, most of the attention goes to the biggest spectacles in the business: the Olympics, the World Cup, the Super Bowl and the World Series, to name a few. But along with…

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Uber “Sorry for Your (Team’s) Loss” Mobile Activation
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Minty Lands in Creator-Rich Miami with a Social-Ready Pop-up

The AI shopping app’s trendy activation highlights brand partners at Swim Week It may be a surprising stat, but Miami is home to the most top Instagram influencers per capita in the U.S., beating… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign […]
Laneige Wonder Lab pop-up in Orlando
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  1. Watch: Justin Tabas of Bosch in The Studio at EMS 2026
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    Watch: Justin Tabas of Bosch in The Studio at EMS 2026

  2. Paycom Makes a Loyalty Play at SHRM26
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    Paycom Makes a Loyalty Play at SHRM26

  3. 5 Big Experiential Themes from Fanatics Fest 2026
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    5 Big Experiential Themes from Fanatics Fest 2026

  4. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
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    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  5. Swag That Works: The New Rules for Trade Show Giveaways
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    Swag That Works: The New Rules for Trade Show Giveaways

  6. Experiential Marketing Trend of the Week: Commiseration Activations
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    Experiential Marketing Trend of the Week: Commiseration Activations

  7. The Brief: Hut Originals and Running Vaults
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    The Brief: Hut Originals and Running Vaults

  8. 3 Things We Loved from Laneige’s Wonder Lab Pop-up
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    3 Things We Loved from Laneige’s Wonder Lab Pop-up

  9. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
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    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans