Kenneth Broidagh and Rachel Kirkpatrick, Author at Event Marketer

Author archive for Kenneth Broidagh and Rachel Kirkpatrick

January 6, 2014

Why Top Brands Choose Alternative Sports Platforms

When it comes to sports sponsorships, most of the attention goes to the biggest spectacles in the business: the Olympics, the World Cup, the Super Bowl and the World Series, to name a few. But along with all of that global attention comes a lot of background noise, perfect for drowning out your brand’s messages....

April 19, 2013

Special Report: Spring Break 2013

EM editors Rachel Kirkpatrick and Kenneth Briodagh kissed the frigid Northeast goodbye and embedded themselves for a few days of sun, surf and sponsored activations at two of the country’s top spring break destinations. Despite being a little overdressed and, let’s face it, a lot over age, the duo hit the scenes like a couple...