WELCOME TO OUR BLOG – Event Marketer

WELCOME TO OUR BLOG – Event Marketer
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Hello, and welcome to the Event Marketer blog. We are putting the finishing touches on our new website this week, but please check back in the coming weeks as we begin posting more regularly. Here’s a taste of what you’ll find here:

    • Think pieces by industry leaders and luminaries. Find out what the top executives in event marketing are thinking about, working on and inspired by.
    • Guest columns by gurus across a wide variety of industries. Get new facts, research, perspectives and ideas important to marketers of all kinds.
    • News from around the web. Our editorial team will cull and curate the web and bring you a taste of the business news, pop culture trends and happenings in the world at large you need to know about now.
    • A forum for discussion. Read and respond through our comment feature, share through social media and keep the conversation going.

Photo courtesy: Christian Schnettelker

Jessica Heasley
Posted by Jessica Heasley

Jessica worked for more than 15 years in marketing and events before joining Event Marketer in 2007. She earned her master’s degree from t he Columbia University Graduate School of Journalism and her bachelor’s from the University of Washington (go Huskies!). Her last gig before coming to Red 7 was at Psychology Today magazine. Her proudest professional accomplishments include fixing a branded 1972 VW bus accelerator pump on the side of a highway in South Carolina with a paper clip and some string the night before a 30-city college tour; convincing Dr. Laura that she wasn’t writing a piece about lusty event marketers having lurid affairs on the road (which she kind of was); and, while at an independent film dot-com called AtomFilms, using about fifty bucks worth of chocolate chip cookies and a couple gallons of milk to lure film festival attendees away from Steven Spielberg’s (now defunct) big budget “Pop! Multimedia” booth to her company’s tiny living room event space. Although she is a native of Seattle, she never once owned an umbrella or rain boots until she moved to Brooklyn, where she currently resides with her husband and daughter. She was born in Everett, WA, home of the pulp mill.
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