Stunt Marketing

How Strategic Stunt Marketing ‘Drops’ Can Be Silent But Strong

File this under the “subtle, but not so subtle” stunt marketing category. To promote the release of the latest Jurassic Park movie, “Jurassic World,” Universal Pictures UK on June 5 dropped a dinosaur…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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