Risky Buzzness: Guerrilla Marketing Walks the Line
Who can forget Cartoon Network’s 2007 “Aqua Teen Hunger Force” guerrilla marketing stunt that triggered…
Monster.com Connects with Early Adopters at SXSW
To connect with tech-savvy trendsetters at the South by Southwest Interactive, Film and Music Festival…
Turner Sports Launches NCAA Bracket Lounge in New York City
There were many changes to the March Madness program this year: Expansion to 68 teams,…
3D vs Holograms: A Dive Into High-tech Image Enhancement
Image enhancement technologies like holograms and 3D have been building in popularity over the past…
People StyleWatch Brings Celeb Style to Taubman Malls
Time Inc.’s People StyleWatch on March 4 launched a “celebrity stylist” pop-up experience that is…
Why Brands are Giving Consumers a Taste of The Good Life
Busy consumers today know how to kick back and relax—at beachside hotels, ski resorts, heck,…
Chrysler’s Events Drive Consumers into Dealerships
To encourage test drives and drive foot traffic into its dealerships, from March 16 to…
Walmart.com Launches a Nationwide Tour
To educate consumers about its video game offerings, Walmart.com is bringing its online world to…
Lifeway Foods Launches Experiential Tour
Lifeway Foods on March 11 launched The Lifeway 25th Anniversary tour, a national sampling program…
Merck Hits the Streets to Sample hydraSense
To promote its new portable hydraSense ToGo nasal saline inhaler, Merck is activating sampling teams…