McCormick Cooks Up a Global Campaign
Spice manufacturer McCormick has rolled out a yearlong global campaign that celebrates flavor and the company’s…
Uber and PayPal Give Startups a Lift
Forget the “Shark Tank”—try a Mercedes-Benz Sprinter van. That’s where, thanks to app-driven ride service…
Coca-Cola and the Science of Happiness
Coca-Cola’s “Where Will Happiness Strike Next” stunts, filmed as original content for the brand’s digital…
Nokia Gets ‘Real’ with Holiday Shoppers
Surfing Santas catching waves, “extreme” carolers bestowing seasonal cheer on neighborhoods in the middle of…
NatGeo Channel Showcases the Art of Illusion
To promote season two of its popular “Brain Games” series, National Geographic Channel on Jan.…
College Inn Fans Trade ‘Likes’ for Soup
College Inn, maker of beef, chicken and vegetable broths, served up a little soup for…
How Diversity Drives Marketing Success for American Express
A pair of landmark Supreme Court decisions and a new wave of states enacting same-sex…
WELCOME TO OUR BLOG
Hello, and welcome to the Event Marketer blog. We are putting the finishing touches on…
Five Tips For Connecting With Hispanic Consumers
The November/December issue of Event Marketer offers an in-depth look at marketing to Hispanics. Here,…