Heineken 'Shushes' New Yorkers in US Open Stunt - Event Marketer

Heineken ‘Shushes’ New Yorkers in US Open Stunt

Heineken generated buzz in the days leading up to this year’s US Open with a stunt in Union Square (one of New York’s busiest thoroughfares). The experiment was a take on the tennis tradition of umpires “shushing” stadium crowds. Brave consumers were tasked with climbing up on an umpire stand to silence the crowds via a microphone and loudspeaker hook-up in order to win tickets. More on Heineken House at the Open, here.

 

WATCH—Heineken Challenge: How Hard Is It To ‘Shush’ New Yorkers?

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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