Nespresso Brews Tasting Experience for New Yorkers
Nespresso, the high-end Swiss single-cup coffee machine brand, for two weeks this fall activated experiences…
Coca-Cola Creates Barefoot Oasis for City-dwelling Lithuanians
Sometimes you just need to feel the grass under your feet. For dozens of unsuspecting…
Hellmann’s Invites New Yorkers to World-Record Picnic
Hellmann’s on Sept. 24 invited 500 New Yorkers to lunch at Hudson River Park’s Pier…
Sperry-Topsider’s Five Tips for Making Feel-Good Connections
When Sperry-Topsider headed to six West Coast university campuses this past spring with the Vacationland…
Merck Pop-Up Schools Canadians on Allergy Symptoms
To drive trial of its allergy control product portfolio during peak allergy season, Merck Consumer…
EM Editor Plays Merrell Brand Ambassador for a Day
Okay, I may not have had the most glamorous “embedded” job this summer. Manning the…
American Express Charges EM’s Own with Parade Duty
Under the cover of darkness, 4:30 a.m. Aug. 22, I set off for Provincetown, MA,…
AT&T to Cowboys Fans: Every Drive Matters
AT&T has launched an activation at the new AT&T Stadium, home of the Dallas Cowboys,…
Inside the America’s Cup Pop-Up Park Experience
Oracle Team USA may have made a historic comeback in the America’s Cup race this…
AORN’s Virtual Portal Drives Live Registration
For event organizers, the thought of going digital can be a scary one. What if…