National Geographic sxsw5 2015

NatGeo’s ‘Escape The Cold’ Activation at SXSW

What is it like living day-to-day in the remote Alaskan wilderness? Those at South by Southwest in Austin March 14-16 got a little taste of it thanks to National Geographic Channel, which promoted the…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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