Coca-Cola’s Winter Olympics Fan Experience
Coca-Cola’s Active Living Showcase served as the brand’s on-site fan engagement zone at this year’s…
Scenes from Art Basel Miami 2013
Check out highlights from four brand programs at Art Basel Miami 2013, held Dec. 2…
Brand USA Sends Writers on the Road
Brand USA, a public-private organization that promotes international travel to the U.S., on Feb. 27…
How the Weather Forecast Inspired Modell’s
How often as marketers do you wake up in the morning and think—let’s treat our…
Why Metrics Matter at Chrysler Group
Consumer test drives are among the most important consumer activations at Chrysler Group, says Michael…
TED’s New Approach: City 2.0
The idea that you can crowdsource the city of the future is a pretty compelling…
Progressive Revs Up Art Connection
Progressive Insurance, title sponsor of the Progressive International Motorcycle Shows, where the latest street bikes,…
Snuggle Bear Presides Over Valentine’s Day
Snuggle, Sun Products’ fabric softener and dryer sheets brand, softened cold New Yorker hearts on…
Expert Perspectives: Mixing it up for the FOMO Generation
They say that young people have a fear of missing out. But in truth, we…