EM All Access: 8 Minutes with Microsoft’s Melissa Porter
In this episode of EM All Access, Microsoft Senior Marketing Strategist Melissa Porter takes you…
SPAM’s Mobile Tour Features Local Chefs and Recipe Demos
SPAM has hit the road with legendary Food Network Chef Sunny Anderson to show consumers…
Walgreens Leverages Clown Noses and In-Store Selfies
Walgreens has launched a five-week campaign that has consumers buying and wearing red rubber clown…
Inside Microsoft’s ‘Good To Great’ Budget Strategy
After a complete overhaul in 2013, Microsoft’s Worldwide Partner Conference is on a roll. Survey…
Influencer Event Brews Content For Pure Leaf
To give the launch of its first-ever TV spot a boost and set its product…
Toyota Beacons Offer Insights Into Visitor Behavior
For years marketers have relied on video, surveys and anecdotal data to gauge in-booth engagement…
Off-Roading In Manhattan With Camp Jeep
Automakers at this year’s New York International Auto Show (April 2-12) had plenty of engaging…
Sperry Embarks on a User-Generated Content Adventure
Sperry is on a mission—to refashion itself from a yuppie boat shoe associated with the…
Five Ways The ‘Unsexy’ Brands Are Going Bold
It’s not easy convincing consumers that washing clothes, masking odors and using disposable underwear can…
Beatport’s B-to-B SXSW Event Mixes Tech Talks And DJs
Beatport, a 10-year-old online music service brand known as the “home of electronic music,” reintroduced…