Short Films Help Salesforce.com Target Messages
With more than 130,000 attendees from 82 countries, Dreamforce is the biggest event of the…
Finding Your Brand’s Niche at Art Basel Miami
Art Basel Miami has grown into the premiere art event in the U.S. since it…
Jack Daniel’s Tour Promotes Latin Artists in the U.S.
Jack Daniel’s in March sponsored a seven-city free private concert series called Sala Siete, designed…
EventTech 411: Digital Displays
Every conversation in the event marketing industry eventually comes around to technology. You want to…
H&R Block is Right On the Money with this Kiosk
H&R Block has launched an experiential effort to get its brand—and some cold, hard cash—into…
LEGO KidsFest Delivers Strategies that Win Over Parents and Kids
A few specific thoughts went through my mind as I rose on an escalator to…
Stunts that Transform the Hassle of Travel
Just say the words “holiday travel” and most people will wince, shudder or audibly groan.…
A&E Dispenses ‘Bates Motel’ Brownies
Who’s got the munchies? To promote the second season of “Bates Motel” at South by…
E! News Brings Mobile Interview Studio to SXSW
Who needs brick and mortar? E!, the NBCUniversal Cable entertainment channel, came up with a…