Benjamin Moore Leaves its Mark on Main Street
When residents and community leaders of Sea Bright, NJ, gathered on May 17 to celebrate…
TaylorMade Gives All Golfers the Pro Treatment
Serious golfers invest in equipment to get better, so to give them that advantage, and…
EM@Good Housekeeping’s Spring Fling
A spin around Good Housekeeping’s showcase of lifestyle products—from lipstick to household cleaners.
GEICO and its Trio of Mascots Hit the Road
Insurance brand GEICO rolled out its branded tour bus on May 22 at Charlotte, North…
EventTrack 2014: Biggest Research on Event and Experiential Marketing Ever Fielded
Unique to EventTrack is its “Full Ecosystem” format: Three complete, separate surveys are issued—one to…
Advertisers Step Straight into an Onion Story at a NewFronts Gala
As I stepped into the TimesCenter in Midtown Manhattan April 29, I immediately felt a…
Six Ways to Create a Stand-Out Recognition Event
The 2014 National Sales Convention for Prudential Real Estate and Berkshire Hathaway HomeServices, which took…
Esquire Brands Host Manly Style Event
Style events aren’t just for female fashionistas. The recent explosion in the menswear blog community…
EventTech 411: Budget-Friendly Lead Management
Every conversation in the event marketing industry eventually comes around to technology. You want to…
How to Pick the Right Musical Act for Your Event
There was a time when corporate gigs were, well, taboo. Artists felt they would be…