Go Inside The Travelers Championship Golf Tournament
Red umbrellas were nearly as ubiquitous as the perfect golf swings on display at the…
FedEx Delivers a Social Media ‘STEM’ Strategy
FedEx challenged some of the world’s brightest young minds to complete a social media-based battle…
What Women in Events Have to Say About the Industry
Women in event marketing think of themselves as “strong,” “passionate,” “warriors,” “magic makers.” Those are…
The 2015 It List is Here… Top 100 Event Agencies
There are a lot of lists out there. But if you’re an experiential marketer, there’s…
Watch JetBlue’s Digital Stunt Come to Life
JetBlue over one weekend in May pulled the old switcheroo on New Yorkers, capturing their…
Surrounded by Millennials, Brands Score Big at Bonnaroo
The venerable camping music festival outside Nashville serves up authenticity and positivity If there’s…
Mountain High Yoghurt Takes Sampling Events To New Heights
Mountain High Yoghurt is taking sampling up a notch with an eight-week tour throughout California…
American Express Takes a Mental Approach in Golf
Ever mindful that to engage with fans, you have to offer them something that they…
Whatever, USA on Catalina Island
The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s…
Inside Bud Light’s Second Whatever, USA Takeover
The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s…