Surrounded by Millennials, Brands Score Big at Bonnaroo

Bonnaroo 2015

Surrounded by Millennials, Brands Score Big at Bonnaroo

The venerable camping music festival outside Nashville serves up authenticity and positivity   If there’s one obvious sentiment at Bonnaroo, it’s that people are happy. Event staffers are happy.…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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