EM All Access: Why Mountain Dew is Obsessed with VR
In this episode of EM All Access, Mountain Dew’s Digital Brand Manager Christine Ngo talks…
JetBlue Goes Retro with an Airport Pop-Up
Airport. It might as well be a four-letter word. If you haven’t experienced gunning it…
Content Creation Spices Up a Chex Mix Road Trip
Chex Mix on July 9 kicked off a content creation strategy—the Chex Mix Deliciously Unpredictable…
BFGoodrich Gets Traction with Driver Enough Challenge
BFGoodrich and TEN, publisher of Motor Trend and Four Wheeler magazines, put driving enthusiasts to…
How History Keeps Comic-Con Activations Fresh
“Vikings” is one of History’s most successful TV shows, which is why for the past…
Harley-Davidson Takes Project LiveWire Global
Harley-Davidson’s Project LiveWire Experience Tour, which last year reached more than 15,000 Americans, has unplugged…
EM All Access: Pepsi’s Tips for Using Live Events as Content Generators
In this episode of EM All Access, hosted by Event Futurist Joe English, Pepsi Brand…
Zappos Gets Weird with Bay to Breakers Title Sponsorship
Online shoe and apparel shop Zappos.com kicked off its multi-year title sponsorship of San Francisco’s…
Cover Story: Inside Citi’s Entertainment Sponsorship Platforms
It’s that moment you survey the crowd at a music festival from an exclusive vantage…
Three Strategies For Creating Concert Content
Marketers looking at concert event sponsorships to amplify brand messaging are looking in the right…