Nike Plugs Into NBA All-Star Weekend
For the NBA All-Star Weekend Feb. 12-15, Nike produced three activations that engaged consumers and…
Inside SXSW’s New iBeacon Strategy. Hint: They Were Everywhere
South by Southwest, and its conference and festivals spanning music, film and interactivity, is known…
EM All Access: 10 Minutes with Michael Peach
In this episode of EM All Access, IBM Program Director-Digital Marketing, Demand Generation and Events…
Cover Story: Inside Google’s ‘Material Design’ Makeover
You won’t find it in the Merriam-Webster dictionary, but there’s a certain “Googleyness” to everything…
NatGeo’s SXSW Experience Offers Wilderness Challenges
“Life Below Zero” is a top-performing National Geographic Channel series chronicling the challenges of life…
NatGeo’s ‘Escape The Cold’ Activation at SXSW
What is it like living day-to-day in the remote Alaskan wilderness? Those at South by…
Audi’s Airport Drive Simulation Takes Travelers To Vail
Travelers and ski buffs passing through Denver International Airport earlier this year couldn’t miss Audi’s…
Snuggle’s SnugMobile Gives New Yorkers the Warm and Fuzzies
Snuggle, Sun Products’ fabric softener and dryer sheets brand, offered New Yorkers a cozy retreat…
EM All Access: 7 Minutes with IBM’s Teresa Cook
In this episode of EM All Access, IBM Director-Demand Systems for C-Suite, Cloud and Global…
Johnsonville Targets Commuters With Guerrilla Sampling
Earlier this year, commuters on Atlanta’s MARTA rail system got to try some Johnsonville sausage…