Social Media Teasers Entice Craft Beer Fans to Hike the Rockies

Upslope Craft Beer Gets Adventurous

Craft Beer Fans Hike the Rockies to Sample Beer

Colorado craft beer brand Upslope on Sept. 19 literally sent beer fans up a Rocky Mountain Trail as part of a strategy to release its limited edition Oktoberfest Lager. The effort also aligned with its…
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