Stories of the Year, No. 7: Events Recognize Sober-Curious Millennials

Say what you will about millennials, but this generation has been behind monumental changes in events and beyond. This demographic led the infusion of consumer experiences in the b-to-b world… the festivalization of the business event. It ushered in a new wave of cause marketing strategies as well as the shared economy. And it is embracing a new wellness world view that could spell challenges ahead for spirits and beer marketers, alike. Millennials are embracing sober-curious lifestyles. We explored how the trend is impacting events. Read more here.

Read our other Top 10 stories:

8. Absolut Makes the Planet Fashionable at Coachella

9. Taco Bell Spices Up the Hospitality Space

10. Google’s Playground Wins CES

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