B-to-C Events

Stories of the Year, No. 7: Events Recognize Sober-Curious Millennials

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At Summit, Kin's activation during the evening flipped over to a booze-free speakeasy at the L.A. Theatre.

Say what you will about millennials, but this generation has been behind monumental changes in events and beyond. This demographic led the infusion of consumer experiences in the b-to-b world… the festivalization…

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