EM All Access: How SXSW Enhances Attendee Experiences with Beacon Technology
In this episode of EM All Access, SXSW Director of Technology Scott Wilcox talks about…
Inside American Greetings’ Analog SXSW Experience
American Greetings sent some ripples through the digital world of South by Southwest Interactive with…
Flyover: Netflix’s ‘House of Cards’ #FU2016 Activation
To tease the season four premiere of “House of Cards” on March 3, Netflix swooped…
Netflix Disrupts a Primary Debate with ‘House of Cards’ Activation
To tease the season four premiere of “House of Cards” on March 3, Netflix swooped…
EventTech 411: Aerial Devices and Social Sharing
From the creators of EventTech, the industry’s largest learning lab on event technology and live…
EM All Access: What’s Next in Social Media Measurement with Oracle
In this follow-up episode of EM All Access, Oracle Content Marketing Director Paul Way shares…
Experience Kissimmee Sends Chicagoans Down a Frigid Zip Line
Experience Kissimmee, the tourism arm of the Florida tourist destination, treated consumers in Chicago’s Millennium…
Three Lessons From Under Armour’s Internal Innovation Event
An open innovation concept like Under Armour’s Future Show isn’t for every company. The annual…
Air France Lands a Mutli-Faceted Presence at the L.A. Marathon
Air France served as the official airline sponsor of the 2016 Sketchers Performance Los Angeles…
Budweiser Revitalizes its Wholesaler Meeting
Budweiser turned the Anheuser-Busch 2016 Wholesaler Sales & Marketing Communication Meeting (SAMCOM) on its head…