Khaki-Clad Bus Drives FOX Sports 1 Football Tour
FOX Sports 1 on Aug. 22 kicked off the college football season with a nine-city…
Inside Essence Festival: Big Brands, Big Experiences
What started 20 years ago as an anniversary event for Essence magazine has grown to…
Samsung Leverages a 15-Second Video Strategy
Looking to get its technology into the hands of young-minded Canadians, Samsung Canada is tapping…
How Modern Dietary Needs are Affecting B-to-B Events
It’s no secret that food plays an important role in the overall success of business…
EM All Access: Inside LG’s Scalable NCAA Sponsorship
In this episode of EM All Access, LG Director Consumer Promotions, Sponsorships and Events Michelle…
Pizza Hut Engages Gamers with a Retro Arcade
Pizza Hut geeked out with the best of them Aug. 7-9 as title sponsor of…
Pancake Selfie Tour Helps Holiday Inn Express Go Viral
Holiday Inn Express on Sept. 2 launched the Pancake Selfie Express, a 4,000-mile, nine-city tour…
EM All Access: Microsoft’s ‘Portfolio Perspective’
In this episode of EM All Access, Microsoft General Manager-Events Scott Schenker talks about why…
Bonnaroo Photo Tour: Take a Spin Around the Farm
Marking its 14th year June 11-14 at Great Stage Park, an ever-growing 700-acre farm in…
American Express Transforms Tennis with Interactive Water Projection
To celebrate the start of this year’s US Open tennis tournament (Aug. 31 to Sept.…