Budweiser Crafts a Country Music Festival Strategy on Authenticity
Budweiser this summer is serving up cold beers and a little local flavor with Budweiser…
Special Report: 2016 Ex Awards
From Target’s Imagine Dragons concert for a few hundred fans that ran live as a…
How Firestone’s Fan Experience Drives Excitement Among INDYCAR Race Enthusiasts
Firestone, the official tire of INDYCAR, over Memorial Day weekend celebrated the 100th running of…
Three Ways EMC World Delivers Topnotch B-to-B Events
Data storage company EMC knows a thing or two about producing killer b-to-b events. The…
Huggies Turns Babies R Us into a Race Track
Getting the attention of time-pressed, harried shoppers is no easy task, especially busy parents with…
How to Turn Influencer Events into Shareable Adventures
Engaging influencers through live experiences is quickly becoming one of the smartest ways to augment…
Brands Take on the World Maker Faire in New York
The Maker Movement is captivating consumers worldwide and, according to some experts, could soon become…
Adobe Turns Student Works into Immersive Art Installations
Adobe juxtaposed the beauty of some of the world’s most fragile landscapes with the booming…
myCharge Asks Consumers to Charge It Forward
The idea of “paying it forward” takes a twist in a new grassroots campaign by…
Propel Water’s Co:Labs Fitness Events Hydrate a New Formula
Propel is promoting the reformulation of its flavored water product (now with more electrolytes) with…