Moto Shop Immerses Patrons in Customization
To bring the stylish and customizable elements of its devices to life and to pilot…
Three Ways Oracle Maximizes the Reach of OpenWorld
Oracle OpenWorld is more than just a mammoth technology conference that takes place over five…
Intel’s Keynote Comes to Life in its CES 2016 Booth
Intel’s booth, and its futuristic trees, may have been one of the showstoppers at the…
Millennials: PCMA Connects with a New Generation of Attendees
Attendee engagement is a must at any B-to-B conference, especially for the millennial generation, those…
#TBT: Inside The Top Five Holiday Pop-Ups of 2015
The holiday season is a marketing gold mine for many brands and this past year…
Three Ways to Leverage a Live Theater Strategy
There’s something visceral about a live performance—the feeling that “anything can happen,” the powerful emotions…
HP, Intel Awaken the Force of ‘Star Wars’ at CES 2016
HP and Intel transformed Surrender nightclub in Las Vegas into an immersive “Star Wars” event…
PepsiCo Elevates Food Sampling with New Kitchen on Wheels
PepsiCo next month is headed to Super Bowl 50’s Game Day Fan Plaza with NSPIRE,…
What Happened to ‘Going Green’ in Events?
Seven years ago we published a comprehensive report on the State of Green meetings and…
Inside Microsoft’s Retail Experience at CES 2016
The Microsoft Retail Experience Center at CES 2016 took attendees on a journey through today’s…