Next-Gen VR: How Jaguar, Citi and Samsung Transformed VR Activations Into Group Experiences

Next-Gen VR: How Brands are Turning VR Activations Into Group Experiences

Citi Uses Google Cardboard to virtually put fans in front row seats.[/caption] Most VR experiences are rather isolated ones. A user straps on the goggles, grabs a controller and gets into the action.…

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This story appeared in the March 2017 issue

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