VidCon Attendees Explore YouTube Red Originals Vignettes
In its biggest VidCon activation yet, YouTube immersed attendees in the original programming available on…
How Square Enix Stood Out (By Staying in) at E3
Among the sea of booths at E3 2016, the Electronic Entertainment Expo that took place…
LEGO Inspires Fans with its Ninjago Challenge Course
Activating a physical experience surrounding its wildly successful Ninjago franchise, LEGO this summer is giving…
Bose Treats Music Fans to Pop-up Activations at Bonnaroo
Bose made its debut at the Bonnaroo Music and Arts Festival in June with a…
Target Debuts New Clothing Line with a Pop-up Playground
To celebrate the launch of Cat & Jack, its new clothing line for kids and…
More Exclusive Insights: Women in Events
We recently brought you a sneak preview of one of our Women in Events roundtable…
Q&A: American Express on Data Collection at the US Open
Data collection is a big deal at American Express, which in May received Event Marketer’s…
Ford Revs Up a Drivable ‘Escape the Room’ Event
With its sights set on millennials, Ford in partnership with the I Love New York…
New England Coffee Brews up a B-to-B-to-C Sampling Tour
New England Coffee is celebrating 100 years in business with a yearlong Extraordinary People campaign…
Women in Events Talk Industry Challenges
We speak to female marketing executives at major companies throughout the year about the campaigns…